MBA students from the University’s McDonough School of Business will develop a business plan and strategies to market Lezama’s project
A special partnership will seek to expand the internationalization of Spain’s Lezama Group. The group, which is comprised of several top-notch restaurants as well as the Superior School of Hospitality in Seville, is teaming up with Georgetown University’s McDonough School of Business in Washington, DC on a new project, the goal of which is to develop strategies to help the group’s new lines of business gain a foothold in the international market.
For this project, several students in the Master’s in Management MBA program will create a business plan, complete a general assessment and develop strategies in connection with marketing, operations, finance and management for Lezama’s latest project, the Culinary Institute of Spain. This project “seeks to position and bring the value and richness of Spanish gastronomy, as well as the great value of its products and its land, to the rest of the world.”
This is an important project because it aligns the Lezama Group with international world-famous companies in industries like insurance, gastronomy and banking with which Georgetown is also collaborating.
The MBA students from the McDonough School of Business will present their proposal to Lezama Group professionals this summer in Madrid and Seville, and to those in Washington, DC after that.